TAKE THE POWER BACK.
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THE BITCOIN MOVEMENT LAUNCHES ITS FIRST BLOCKCHAIN BASED LIMITED EDITION STREETWEAR COLLECTION.
Titled “Take the Power Back” by BTCMVMNT X Team Zuby X VeChain
INTRODUCTION
The Bitcoin Movement is delighted to announce its first VeChain ToolChain™ powered artist collection of 300 limited edition pieces. Proof of authenticity and product details will be accessible through the Bitcoin Movement app.
The collection was designed in collaboration with British rapper and entrepreneur Zuby to create a first of its kind, limited edition streetwear collection. Dubbed “Take the Power Back”. The collection will officially go on sale to the public on 14th of November at 5pm EST exclusively through The Bitcoin Movement’s online shop. Only 50 hoodies, 125 Hats and 125 T-Shirts will be available.
Due to limited numbers, collectors are encouraged to register their interest here to receive updates and have exclusive early access to pre sales.
The prominent design feature of the collection is the number 21 Million which has become a symbolic figure in the Bitcoin community. This number relates to the total number of bitcoins that will ever be issued and is what makes bitcoin one of the most scarce assets known to man.
In his own words, Zuby explains “I wanted to design a collection that inspires people to take control of their money, whilst empowering and uniting them through participation in the Bitcoin network. Bitcoin is known as the currency of the people and it puts the power back in our hands.”
Artist and founder of The Bitcoin Movement, Daryl Kelly comments “I wanted our first blockchain limited edition collection to be truly representational of the philosophy of Bitcoin. Embodying the attributes that have made it so disruptive, successful and attractive to those who seek truth and transparency. Every aspect of this collaboration was carefully curated and we hope the result is a body of work that further educates people about Bitcoin and the power of blockchain technology. We hope this collection will find its place in history as one of the early truly verifiable limited edition blockchain-based streetwear collections.”
Kelly continues “As Bitcoin becomes more mainstream people are starting to understand why the underlying technology is so groundbreaking and it is this hard cap of 21 Million bitcoins that separates it from anything the world has ever seen before. Gold is scarce, but it will never be ‘provably’ scarce. Few understand the difference.”
THE TECH
To deliver a world class solution The Bitcoin Movement partnered with VeChain as its blockchain of choice as the company is a world’s leading enterprise-friendly public blockchain.
Daryl Kelly comments that, “The Movement is honoured to be joining an impressive list of VeChain global partnerships such as Walmart China and I have a lot of respect for Sunny Lu, the CEO of VeChain.”
The blockchain linked NFC chips installed in our garments help solve the problem of counterfeiting and eliminate the chance of duplicates being created and circulating on the black market. The chips are bound with unique transaction IDs that can only be retrieved by using The Bitcoin Movement app to read the data stored on the VeChainThor Blockchain. This technology has been compared to QR codes, which can be replicated and reprinted rendering them not fit as anti-counterfeiting mechanisms. Our NFC chips cannot be replicated nor can the same blockchain data be uploaded to new chips.
Kelly confirms “Developing anti-counterfeiting mechanisms is a real-life use case for blockchain technology and something I was drawn to as an artist and entrepreneur. We are building a brand for the future and we genuinely care about brand protection and product authentication.
It is reassuring and exciting to see companies like Nike leverage blockchain technology and register similar patents. In Nikes ‘CryptoKicks’ it is proposed that each physical shoe will have some sort of identifier (NFC chip, RFID tag, etc) which will allow consumers to use their smart phones to connect with their products.
The future is smart fashion and we are very much part of the 20% of apparel that analysts forecast will be connected to the internet by 2021.”
THE BITCOIN MOVEMENT APP
The Bitcoin Movement has built a bespoke app for the iOS and Android ecosystem, which will be used as a tool by its customers to verify the authenticity of each product they purchase. This bespoke app is a first of its kind and empowers customers by giving them the transparency and knowledge they need to feel 100% confident in the brand and its products.
By holding the phone over the woven label on the garment (which houses the NFC chip), The Bitcoin Movement app scans the chip which retrieves information from the blockchain in real time. If the product is authentic, it will be displayed as “Verified 100% Genuine” and the user will be shown the garments specific edition number, unique transaction ID that links it to the blockchain plus detailed product information about the item they have just scanned. Any fakes will be identified by a ‘cannot be verified message’.
Watch a short video of our app authenticating a product from the BTCMVMNT X Team Zuby X VeChain collection here.
ABOUT ZUBY
Zuby is an independent rapper, podcast host, author, public speaker and creative entrepreneur, with over 500,000 followers online. He was born in England, raised in Saudi Arabia and is a graduate of Oxford University. He has sold over 25,000 albums independently, performed in 8 countries and achieved over 10 million online video views.
He is a rising public figure and influential voice, whose unique perspective, authenticity and positive energy has caught the attention of some of the most popular media personalities in the world.
“Working with Zuby was an absolute dream and we could not have been more aligned with our message and goals. He is a creative pioneer, but also exceptionally bright and focused and with Zuby, there are no limits.” says Kelly.
He has appeared on The Joe Rogan Experience, BBC, Fox News, Sky News, The Adam Carolla Show, The Rubin Report, The Candace Owens Show and The Ben Shapiro Show.
Zuby is known for expressing himself with a refreshing and compelling level of honesty. This is embodied in his campaign and design for The Bitcoin Movement.
For more information on Zuby, visit his official website here:www.zubymusic.com
ABOUT THE BITCOIN MOVEMENT
Launched as an online retail shop that is focused on the culture and mass adoption of Bitcoin; the company produces upmarket Bitcoin apparel as well as exclusive limited edition streetwear collections. Exclusivity, originality and scarcity are achieved through collaborations with a small number of carefully curated artists and brands.
Originality Creates Value. Scarcity Protects It. — Is their company mantra.
Just six months after launching the young brand has cornered the mainstream crypto apparel market to rave reviews on channels such as Altcoin Daily, resulting in a building repeat sales cycle. Authenticity of ownership and scarcity is guaranteed by VeChainThor technology.
The Bitcoin Movement caters to a broad demographic that embraces the financially savvy youth culture but also to traditional investors and collectors who are interested in Bitcoin, the decentralised movement and other bleeding edge blockchain technologies such as Non Fungible Tokens (NFTs).
The Bitcoin Movement’s founder, Daryl Kelly says “A financial revolution is underway and now that the Bitcoin genie is out of the bottle, there’s no going back. Bitcoin is a movement, it represents a shift away from a system that’s out of date and out of touch with the people. Bitcoin will do for finance what the internet did for decentralising global access to information. The rise of fintech has given younger generations the ability to educate themselves and become financially independent. And the numbers are in; they are choosing Bitcoin as they grow increasingly skeptical of politicians and corporate BS and seek and value transparency and authenticity. It is my hope that our collaborations with artists and independent brands constantly question the status quo while educating people on the benefits Bitcoin can have on society.”
WHERE TO BUY
Due to limited numbers, collectors are encouraged to register their interest here to receive updates and have exclusive early access to pre sales.
The collection, “Take the Power Back”, will be publicly available from 5pm EST on November 14th exclusively through the website www.bitcoinmovement.com.
Only 50 hoodies, 125 Hats and 125 T-Shirts will be available.
FOR PRESS ENQUIRIES AND FUTHER INFORMATION CONTACT US ON:
info@bitcoinmovement.com
Twitter: @BTCMVMNT
